![]() ![]() Email lists and social media like Twitter, Facebook, and LinkedIn are great ways to gather data on your audience. If you already have an engaged audience, you could ask them to fill out surveys or ask questions that will help you understand who they are and what pain points they have. Keep notes on what you learn about them, and don’t hesitate to revisit your ideal reader. An example of a more defined target audience would be middle-class men between the ages of 40 and 50 that struggle to lose weight. We’ve left a lot of information out in creating this target audience. These are just a few of many questions that can help you understand how to define a target audience.Ī weak example of a target audience is men between the ages of 20 and 50 who want to lose weight. ![]() What other books or ebooks might they have read?.What issue do they have that you’re trying to solve?.Here are some questions you can ask about your target audience: When researching your target audience, your goal is to have a specific person in mind. You can’t address everyone’s pain points in one ebook, so your audience can’t be everyone. Rather than taking a broad universal approach, you need to dig deeper by doing research to validate your audience in order to understand the motivations, pain points, likes and dislikes they have. If you create a product for everyone, chances are no one will be interested. People often fall into the trap of thinking their ebook will appeal to everyone. One of the most important things you can do as an author is research and determine your target audience. Here are 9 essential steps to writing an ebook. ![]()
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